BUY 2 GET 1 FREE - ENDS TODAY

4.9/5   Excellent   6,500+ reviews

5 Reasons Why 38,200+ Women Are Obsessed With Their Shapechic Soft Bra

Find out why women are ditching wires and padding for the ShapeChic Soft Bra — the viral comfort-first bra that supports your natural shape and feels like wearing nothing at all.

  • Natural Lift
  • Wireless Comfort
  • Buttery-Soft
  • Boost Confidence
  • Boost Confidence
Learn More
1.gif__PID:72a2bfbc-6e2c-47f8-a690-640cd63c4f4a

As Seen In

pngwingcom_large_72bb8800-cc35-475f-a6b5-9e4fcdc46ed1__PID:6956c44d-9f98-4b9c-8e13-a84ccba21405
instyle-logo-1_large_bd9e17a9-0003-4b91-90f5-354c1fd2a0e8__PID:c44d9f98-8b9c-4e13-a84c-cba214051378
flaunt_magazine_large_webp__PID:8b9c4e13-a84c-4ba2-9405-13788fd56043
daily-front-row-black-600px-480x200_large_d4139f41-f222-4024-a265-c873bb1d4bff__PID:4e13a84c-cba2-4405-9378-8fd560431a10
3.gif__PID:bfbc6e2c-47f8-4690-a40c-d63c4f4a97d0

1. Feel All-Day Comfort Like Never Before

No more pain, pressure, or constant adjusting.This bra feels like a second skin.

With no wires or pads, it gently hugs your body without ever squeezing or digging in — perfect for lounging, errands, or even sleeping in.

BUY 2, GET 1 FREE
2.gif__PID:a2bfbc6e-2c47-4866-9064-0cd63c4f4a97

2. A Natural Lift Without the Drama

No fake padding. No awkward push-up. Just a flattering lift.

Who says comfort can’t be cute? The stretchy support fabric gives your bust a gentle, natural lift — helping you feel confident without the stiff padding or wires.

BUY 2, GET 1 FREE
4.gif__PID:bc6e2c47-f866-4064-8cd6-3c4f4a97d07a

3. Invisible Support, Visible Confidence

Looks like nothing under clothes — feels like everything.

You won’t believe how flattering this bra looks under any outfit. It smooths everything out, stays completely invisible, and lets your natural shape shine through.

BUY 2, GET 1 FREE
5.gif__PID:6e2c47f8-6690-440c-963c-4f4a97d07a19

4. No More Red Marks or Sore Spots

Say goodbye to pinching straps and tight bands.

If you’ve ever had a bra leave dents in your skin or marks on your shoulders — this is your new favorite. It moves with your body and feels soft everywhere it touches.

BUY 2, GET 1 FREE
6.gif__PID:2c47f866-9064-4cd6-bc4f-4a97d07a19f7

5. Perfect Fit for Every Body

You deserve a bra that fits perfectly.

No more discomfort, no more readjusting throughout the day.Fits all shapes and sizes (S to 3XL), ensuring a snug yet gentle fit.

Feelingirl Smooth Seamless Comfort Wireless Bra

Buy 2 Get 1 Free 

We're currently going viral on social media and have very limited stock remaining for our Buy 1, Get 1 Free Sale!

BUY 2, GET 1 FREE

Sell out risk: HIGH | Already sold out 7 times last year

Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
ShapeChic™ Soft Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
ShapeChic™ Soft Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
ShapeChic™ Soft Bra
ShapeChic™ Soft Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
ShapeChic™ Soft Bra
ShapeChic™ Soft Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
ShapeChic™ Soft Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
ShapeChic™ Soft Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
ShapeChic™ Soft Bra
ShapeChic™ Soft Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
Feelingirl Smooth Seamless Comfort Wireless Bra
ShapeChic™ Soft Bra
ShapeChic™ Soft Bra
4.9/5   based on 6,502+ reviews

ShapeChic™ Soft Bra

NEW: 🏆 Rated Best Bra Innovation in 2025

  • Buttery Soft, All-Day Comfort 
  • No More Red Marks
  • No More Back & Bra Rolls
  • Flattering Push-Up Effect
  • No More Painful Underwires
30-Days Guarantee
Free Shipping Over £30
Klarna
Afterpay
Pay later in 4 interest-free payments

SALE ENDS IN:

Size Chart
Screenshot 2567-08-29 at 13.41.34.png__PID:9ac38ab2-905b-4138-b815-c223af4e0663
Description

The Bra You’ll Never Want to Take Off

Experience true freedom with a bra that feels like a second skin.

Designed for women who crave comfort without compromise, it offers gentle support, flattering lift, and all-day ease—without wires, padding, or restriction.

✨ Why You’ll Love It:
Wire-Free Lift: Naturally enhances your shape without discomfort.
No Padding, No Bulk: Breathable and soft for all-day wear.
Ultra-Stretch Fit: Adapts to your body for a flawless feel.
Adjustable Straps: Customize your fit for any outfit.
Sleep-Ready Softness: So comfortable, you can wear it to bed.

Wear it under anything—or as part of your outfit.

However you style it, you’ll feel confident, supported, and free.

Return Policy 

30-Day Trial GuaranteeI
f you're not completely satisfied, return the bra within 30 days from the delivery date for a full refund.

Contact our customer service team. Ensure the product is returned in its original, unwashed, and undamaged condition.

4.9/5  6,500+ reviews

Join over 38,200+ Women in The UK

22_02828ddb-79d0-40b7-94b9-aa98cd42c8d0__PID:07c00c18-5887-4099-9bcb-cc836b656c39trustpilot_stars_5__PID:77f9fc3d-9854-4176-994a-e3ba79147b45

5.0/5 - Excellent on Trustpilot

"I can't believe how comfortable this is! 😍 It feels like a second skin and gives me the perfect lift—no discomfort at all. My confidence has skyrocketed, and I absolutely love how I look in every outfit now!"

Lily G. 

Verified

feelingirl-bra-019-4__PID:a70107c0-0c18-4887-a099-1bcbcc836b65trustpilot_stars_5__PID:77f9fc3d-9854-4176-994a-e3ba79147b45

5.0/5 - Excellent on Trustpilot

"Finding a bra that actually fits my size has always been a struggle. This one fits like it was made for me. No rolling, no gaping, no constant adjusting — just comfort. I immediately bought a second set."

Nadia F.

Verified

311__PID:41cfa701-07c0-4c18-9887-e0991bcbcc83trustpilot_stars_5__PID:77f9fc3d-9854-4176-994a-e3ba79147b45

5.0/5 - Excellent on Trustpilot

"This is the first bra that didn’t leave red marks on my shoulders. Love it. Super impressed."

Joanne B.

Verified

71__PID:64f141cf-a701-47c0-8c18-5887e0991bcbtrustpilot_stars_5__PID:77f9fc3d-9854-4176-994a-e3ba79147b45

5.0/5 - Excellent on Trustpilot

"This bra is a total game-changer! It smooths everything out and gives me that seamless look under any outfit.. Finally, a bra that makes me feel confident and comfy all day long."

Kelsi L.

Verified

44__PID:984f64f1-41cf-4701-87c0-0c185887e099trustpilot_stars_5__PID:77f9fc3d-9854-4176-994a-e3ba79147b45

5.0/5 - Excellent on Trustpilot

"Incredible! It enhances my curves beautifully and stays put all day. No more constant adjusting! I’ve never felt so confident and supported!"

Jenny A.

Verified

91__PID:83e6984f-64f1-41cf-a701-07c00c185887trustpilot_stars_5__PID:77f9fc3d-9854-4176-994a-e3ba79147b45

5.0/5 - Excellent on Trustpilot

"I didn’t expect this bra to be so soft and supportive at the same time. I wear it from morning to night and completely forget it’s on. Total game-changer for comfort!"

Laura O.

Verified

14_010804ee-bdc1-45db-91d9-0b5ef65349ec__PID:981783e6-984f-44f1-81cf-a70107c00c18trustpilot_stars_5__PID:77f9fc3d-9854-4176-994a-e3ba79147b45

5.0/5 - Excellent on Trustpilot

"This is the first bra that didn’t leave red marks on my shoulders. Love it. This is the only bra I reach for lately."

Sophie M.

Verified

61__PID:baa09817-83e6-484f-a4f1-41cfa70107c0trustpilot_stars_5__PID:77f9fc3d-9854-4176-994a-e3ba79147b45

5.0/5 - Excellent on Trustpilot

"What surprised me most is how it smooths out my back. I always hated how my old bras created rolls under my clothes — not with this one. It lays flat and gives such a clean look under fitted shirts. Love it!"

Rachel T.

Verified

Frequently Asked Questions

What sizes does it come in?

We offer a range of sizes from Small to 4XL to ensure a comfortable fit for everyone.

Please refer to our size guide to find the best fit for your body type.

Is this bra padded or does it have underwire?

No, it's wire-free and padding-free. The ShapeChic Soft Bra is designed for natural lift and breathable comfort.

Will it show under tight clothing?

No, it’s designed with a seamless finish, making it virtually invisible under even the tightest outfits.

Enjoy a smooth silhouette without any visible lines.

Is it comfortable for all-day wear?

Yes, it’s made from breathable, lightweight fabric that provides comfort from morning to night.

You won’t even notice you’re wearing it!

What if it doesn’t fit me perfectly?

If the bra doesn’t fit just right, we offer easy exchanges and returns.

 We’re committed to ensuring you find the perfect fit, so you can shop with confidence.

Will it help with back rolls?

Yes, it’s designed with wider bands that smooth out back rolls, giving you a sleeker, more flattering look under your clothes.

How do I care for it?

It’s easy to care for—simply machine wash on a gentle cycle and air dry.

It’s built to last, maintaining its shape and support through multiple washes.

Is it suitable for larger busts?

Absolutely. It provides excellent support for larger busts, offering a comfortable fit that doesn’t dig in or cause discomfort.

Does it stretch out over time?

No, it’s made with durable materials that maintain their shape and elasticity, even after repeated wear and washing.

What makes it different from others?

The ShapeChic Bra combines comfort, support, and style in a way that’s hard to find.

 It’s designed to solve common issues like discomfort, back rolls, and visible lines, making it a wardrobe essential you’ll love wearing every day.

Why the ShapeChic Bra?

OTHERS

Perfect Fit for Every Body

All-day comfort

Breathable, Lightweight Fabric

Built-In Push-Up Support

30-Day Guarantee